Kolkata, 11th August 2024 – Celebrated cricket legend and Fortune Kachi Ghani Mustard Oil brand ambassador, Sourav Ganguly, enjoys the festive celebration and culinary heritage of Bengal’s most loved Hilsa cuisine at the recently held grand finale of the Fortune Kachi Ghani Mustard Oil Hilsa Festival in Kolkata. To celebrate the iconic culinary event, brand ambassador Sourav Ganguly launched Fortune’s special Kachi Ghani Mustard Oil (KGMO) Ilish pack that highlights the rich tradition and cultural significance of the Hilsa fish. The limited-edition pack features a stunning design inspired by 19th-century Kalighat potchitro art, serving as a visual tribute to the region’s artistic heritage. The cricket legend also tried preparing his childhood favourite Ilish recipe.
The daylong event highlighted the culinary skills of 50 talented finalists who competed in a live cooking competition, demonstrating their skills in preparing delectable Ilish recipes. The finalists were selected from various societies and fish market activations and their cooking journey culminated in this grand finale.
The event also welcomed popular Bengali actors Kharak Mukhejee and Sonali Chowdhury, who engaged with the audience and participated with different teams, adding excitement and motivation to the competition. After an intense competition and meticulous judging the winners were announced, who impressed the judges with their exceptional culinary skills.
The winners were awarded prize money, certificates, and mementos, celebrating their culinary achievements. This event was part of Adani Wilmar’s broader campaign to promote the launch of a special edition Hilsa pack for Fortune Kachi Ghani Mustard Oil, reinforcing the brand’s commitment to quality and culinary excellence.
Highlighting the event, Mr. Mukesh Mishra, Senior Vice-President, Sales & Marketing, Adani Wilmar Limited said, “We are thrilled with the success of the Fortune Kachi Ghani Mustard Oil Hilsa Festival. This event not only highlighted the exceptional culinary talent of our participants but also celebrated the rich heritage of Bengali cuisine. The enthusiasm from our finalists, the presence of cricket legend and Fortune Oil’s brand ambassador Sourav Ganguly, and the vibrant participation from influencers and actors made this grand finale an unforgettable experience. This event is a testament to our dedication to bring high-quality products, engage consumers and celebrate the cultural aspects of the region.
Reflecting on the event, Sourav Ganguly said, “Seeing the design of the pack instantly took me back home, reminding me of the delicate beauty of a Hilsa fish. The nostalgia hit me, and I was both impressed and touched by the connection it evoked.”
The special Ilish pack by Fortune Kachi Ghani Mustard Oil (KGMO) will be available for a limited time only.
