Kolkata, July 2025: Ethnicwear label WEVOW, located at No. 116 Southern Avenue, Post Office – Sarat Bose Road, Police Station Lake, Kolkata – 700029 (Behind Oudh, Opposite Pico, Vivekananda Park), recently hosted a warm, intimate gathering of Kolkata’s well-heeled fashion and lifestyle enthusiasts.
The boutique owners, husband-wife duo, Chiranjit Podder and Arpita Bhattacharjee, offered guests a closer look into the brand’s evolving design universe. Known for its refined handcrafted sarees and signature statement blouses, WEVOW continues to champion Indian craftsmanship with a modern sensibility.
Attendees explored the brand’s thoughtfully arranged collection — the ground floor featuring lightweight, breathable sarees ideal for office wear and everyday elegance, while the mezzanine showcased opulent festive and bridal drapes alongside intricately embroidered zardozi blouses in striking silhouettes. WEVOW’s signature aesthetic — rooted in heritage yet styled for the contemporary Indian woman — was beautifully echoed in the store’s interiors, with black-and-white chequered floors, antique brass chandeliers, and vintage mirrors lending an atmosphere of timeless charm.
The founders interacted personally with guests, sharing the story behind WEVOW and the thought process that goes into each design. The evening, complete with elegant refreshments and warm conversation, created an inviting space where fashion, tradition, and personal connection came together seamlessly.
Speaking about the occasion, Chiranjit and Arpita said, “Moments like these remind us why we started WEVOW — to create not just garments, but connections that honour tradition, craftsmanship, and individual expression.”
