From trusted home solutions to wellness FMCG, Usha Shriram unveils Aquaero as its next growth chapter.
Kolkata, September 5, 2025: Usha Shriram Pvt. Ltd., one of India’s most trusted conglomerates with a legacy of over four decades, successfully made its foray into the FMCG sector with the launch of its premium packaged drinking water brand, Aquaero, at a glittering event held at Hotel Park Prime, Kolkata. The launch was graced by Mr. Satnam Sandhu, Chief Operating Officer, Usha Shriram Pvt. Ltd., Mr. Sukamal Paul, MD, Hiran Beverages Pvt. Ltd., Mr. Pukhraj B. Sethia, MD, Sethia Udyog Pvt. Ltd, Tollywood actress Ms. Debleena Dutt; Mr. Soumik Mitraa, Brand Licensing Consultant Mr. Ajay Tank, VP Usha Shriram Pvt. Ltd. and Mr. Rajarshi De, Zonal Head – West Bengal, in the presence of distinguished guests, partners, and members of the press.
Usha Shriram Pvt. Ltd., a trusted multi-product conglomerate with brands Usha/Usha Shriram and its premium appliances brand Eurolex, has a strong presence across lighting, solar products, wires, switches, cookware, electronics, water and air purifiers, and furniture. Renowned for quality and backed by a pan-India service network, the company has consistently innovated to meet global standards. A pioneer in water technology through its collaboration with BRITA GmbH, which introduced the iconic Usha Waterguard, the company has now leveraged its expertise to venture into bottled water with its premium brand Aquaero.
The launch event showcased Aquaero’s distinct value proposition — water enriched with essential minerals and oxygen, designed to deliver superior hydration and a crisp, refreshing taste. The product is available in 250 ml, 500 ml, 1000 ml, and 2000 ml packs, catering to diverse consumer needs.
The company announced an investment outlay of ₹25 – 30 Crores to establish its footprint in the packaged drinking water segment in the next 2 years, of which around ₹ 8-9 Cr was directed towards the initial launch phase, covering plant setup, branding, and market rollout. With this, Usha Shriram expanded its trusted brand identity into FMCG, reinforcing its long-term strategy of diversification beyond appliances, lighting, solar products, and home essentials.
Speaking at the launch, Mr. Satnam Singh Sandhu, said, “
“For over four decades, Usha Shriram has stood for trust, innovation, and value. Aquaero is a natural extension of that promise — offering water as nature intended: pure, safe, and refreshing. With Aquaero, we aim to be present at every dining table, office desk, and travel bag in India”
On this occasion Mr. Sukumal Paul owner of Hiran Beverages said that “We are very happy to be associated with brand of national repute.
Usha Shriram also highlighted the project’s potential to generate over 4000 – 5000 direct and indirect jobs across manufacturing, logistics, marketing, and distribution. Furthermore, through its dealership and regional distribution models, the company aimed to create entrepreneurship and self-employment opportunities, strengthening local economic participation.
More than just another bottled water brand, Aquaero was positioned as a symbol of lifestyle and wellness, tying hydration to fitness, conscious living, and emotional connection with consumers. With this launch, Usha Shriram reaffirmed its commitment to innovation, trust, and consumer well-being, while opening a fresh chapter in its journey as a diversified conglomerate.
