Kolkata, December 1, 2024: uppercase, an innovative and sustainable homegrown luggage brand, has announced the launch of its first exclusive store in Kolkata. Located at City Centre Salt Lake Mall, Bidhannagar, the store has been designed to offer an engaging experience for customers, highlighting uppercase’s eco-friendly travel solutions tailored for today’s conscious travelers.
The grand opening was made extra special by the presence of Rupam Islam, the iconic singer, songwriter, author, radio jockey and Frontman of Fossils- Legendary Bengali Rock Band. A powerful advocate for individuality and thoughtful living, Rupam inaugurated the store alongside Sudip Ghose, the Founder and Managing Director of uppercase. Sudip brings a wealth of experience to uppercase, having spent over a decade in leadership roles at some of the biggest names in the luggage industry, including Samsonite and VIP Industries. He has played a pivotal role in building iconic brands such as American Tourister, Skybags, Lavie, and Caprese. A proud son of Bengal, Sudip, along with his wife, Sukanya Ghose founded uppercase to reimagine travel gear by blending sustainability with style.
While addressing the media, Sudip shared key insights into the brand’s journey toward sustainability and emphasized how these stores serve as platforms to inspire sustainable living and positive change.
Commenting on the store opening, Sudip Ghose said, “As someone who shares a deep connection with Kolkata, opening a store in this dynamic city is a truly special moment for me. This isn’t just about offering high-quality, eco-friendly travel gear—it’s about encouraging a lifestyle that embraces sustainability. Through this store, we hope to inspire our customers to make thoughtful and responsible travel choices.”
Rupam Islam, known for his soulful music and commitment to driving positive change, expressed his excitement for partnering with a brand that champions sustainability, “As an artist and traveler, I’ve always believed in the power of conscious choices to create lasting impact. uppercase’s commitment to blending sustainability with style and functionality is inspiring. Their products encourage us to think about the footprint we leave behind and show that responsible living can also be innovative and fashionable. It’s a privilege to be part of this launch.”
uppercase is rapidly expanding its footprint across India, with new stores already opened in Mumbai, Gurgaon, Bangalore, and Ahmedabad, and now in Kolkata. This expansion is part of the brand’s ambitious plan to establish 100 exclusive stores nationwide within the next two years, making premium, sustainable travel solutions accessible to a larger audience. With a focus on technology and sustainability, the brand aims to revolutionize the travel industry by minimizing environmental impact while delivering premium, responsibly made travel products.
The company is dedicated to developing eco-friendly products using recycled materials, with a focus on reducing waste and conserving natural resources through sustainable manufacturing practices. To date, the brand’s efforts have led to significant environmental savings equivalent to 192,132 kg of carbon emissions, 42,476 liters of oil, the recycling of 24.1 Lakh plastic bottles, and 8.6 Lakhs of polycarbonate mobile cases.
With ambitious expansion plans, uppercase is poised to capture a significant share of the rapidly growing ₹10,000 crore backpack market in India. The brand currently operates 1,600 points of sale across India and plans to increase this to 4000 points of sale in the coming years.
uppercase also achieved a significant milestone by winning the coveted Best Product Award at the prestigious Red Dot Design Awards for their product, Bullet. This recognition makes uppercase the first Indian luggage brand in 69 years to receive the honor.
About uppercase:
uppercase is a leading travel gear brand dedicated to empowering conscious explorers. Recognizing that exploration and environmental responsibility can go hand-in-hand, uppercase designs and manufactures stylish, high-quality travel essentials crafted from recycled materials while using sustainable practices. Their innovative product line includes eco-friendly backpacks, trolley bags, duffles, and shoulder bags.
Founded by passionate travel enthusiasts committed to the planet, uppercase fosters a positive impact by partnering with environmentally conscious young people. Together, they advocate for a more sustainable future of travel.
For more information, visit: https://uppercase.co.in/
