~ The collection is a tribute to Bengal’s Artistic flavours and to the spirit of Shakti embodied in every Bengali woman ~
Kolkata, 24 September 2024: Tanishq, India’s largest jewellery retail brand from the house of TATA, unveils its exquisite Pujo collection—‘Aalo’. Named to evoke the essence of divine light, ‘Aalo’ symbolizes the radiance that graces the unwavering strength of Aishanis of Bengal, paying tribute to the spirit of Shakti embodied in every Bengali woman. This collection celebrates the divine aura of Maa Durga while paying homage to the intricate craftsmanship of Bengal’s artisans. Launched by the renowned Bengali actress Ms Mimi Chakraborty at an exclusive event in Taal Kutir, Kolkata, the collection captures the essence of the festival through beautifully crafted jewellery.
The Aalo collection showcases the brilliance of Tanishq’s master karigars and Bengal’s traditional craftsmanship, featuring signature motifs such as Chaalchitra, Jaali, Nauka, and Palki. Each piece reflects the rich heritage of Bengal, incorporating traditional techniques such as Thokai Nakashi, Die-stamping, and Micro Filigree. The collection includes an exquisite range of gold jewellery, such as intricately designed Necklace Sets, Sita Haar, Bangles, and Muff Chains, showcasing Bengal’s unparalleled craftsmanship. In honour of the Pujo festivities, Tanishq is offering up to INR 475/-off* per gram on gold rate and up to 20% off on the value of diamond jewellery along with up to 100%* exchange value on old gold bought from any jeweller. These exclusive offers are available across all Tanishq stores in West Bengal, allowing customers to embrace the festive spirit with beautifully crafted pieces that celebrate Bengal’s rich cultural legacy.
Tanishq recognizes the jewellery aesthetic of Bengali women and hence the collection is an ode to the resilient spirit of the women of Bengal. It celebrates the unwavering strength, progressive thinking, unique perspectives and the ability to stand up for what they believe is right. It also appreciates and reveres the relationship Bengali women have with their gold and the intricate craftsmanship on their precious ornaments. Hence, the Aalo collection, inspired by the rich cultural heritage of Bengal has been meticulously crafted to adorn the Aishanis of Bengal. This collection affirms Tanishq’s commitment to celebrating the diverse yet unified spirit of Bengal, making it a cherished choice for all occasions
Mr. Somprabh Singh, Regional Business Head, Titan Company Pvt. Ltd. Said “Aalo, meaning light, captures the warmth and spirit of Durga Pujo this year. Over the years, Tanishq has been able to build a special bond with the consumers of Kolkata and Bengal and with the Aalo collection, we continue our long-standing commitment to offering jewellery that reflects the rich cultural significance of the region while embracing modern design elements. Each piece in the collection is crafted with intricate detail, inspired by Bengal’s iconic motifs and traditional craftsmanship. Aalo not only honours Bengal’s artistic legacy but also celebrates the radiance and strength of the Aishanis of Bengal, paying tribute to the brilliance and inner light of every Bengali woman. With this collection, Tanishq is proud to uphold its promise of delivering timeless pieces that resonate deeply with our customers and the festive spirit of Pujo.”
Ms. Pelki Tshering, CMO, Tanishq on the launch of the new collection for the women of Bengal said, “We are a national local brand, who understands and values the regional nuances. Tanishq celebrates every aspect of how the Bengali woman embodies the strength to stand by her convictions, empowers those around her and is a source of inspiration for generations to come. ‘Shorboroope Debi, Shorboroope Shokti’ encapsulates this essence, paying homage to the divinity and power within every Bengali woman. This collection ‘Aalo’ is a tribute to all the Aishanis of Bengal who are strong, have a mind of their own yet rooted in values and culture. They are also the modern-day brides who play an active role in crafting marriages that are uniquely theirs. Through Rivaah by Tanishq, we celebrate every bride’s ability to create a marriage that reflects her identity.”
Ms. Mimi Chakraborty, celebrated Bengali actress, said, “Tanishq’s exquisite Aalo collection beautifully invokes divine blessings and pays heartfelt tribute to Bengal’s vibrant culture. Partnering with Tanishq during Durga Pujo is always special for me, as I’ve had the privilege of unveiling new collections year after year. Each year, the Pujo collection seamlessly merges tradition with contemporary elegance, and Aalo is no exception. Every piece, crafted with meticulous attention to detail, is a testament to the exceptional artistry of Tanishq’s karigars. The collection celebrates the resilience and brilliance of the Aishanis of Bengal, while also reflecting the timeless grace of Maa Durga. I am honoured to represent a brand that perfectly balances heritage with modernity, offering jewellery that resonates with both our cultural roots and evolving fashion sensibilities.”
