Kolkata 27th November 2024: Sunfeast Dark Fantasy, one of India’s most beloved cookie brands known for turning everyday moments into extraordinary experiences, has partnered with the highly anticipated movie Pushpa 2: The Rule. As part of this special collaboration, Sunfeast Dark Fantasy has introduced specially designed limited-edition Pushpa 2 packs ahead of the movie release. The packs feature an exclusive image of Allu Arjun in his iconic Pushpa avatar, making them a must-have for fans and consumers alike.
Further, the brand will offer a once-in-a-lifetime opportunity to five lucky fans to meet superstar Allu Arjun with the ‘Biggest Fan Biggest Fantasy’ contest, creating a dream come true moment for fans of Pushpa.
Participants need to take a selfie using a special Augmented Reality (AR) filter on the dedicated campaign microsite (www.biggestfanbiggestfantasy.com ) and share it on their social platforms while tagging the brand for their chance to win exciting prizes and for an opportunity to meet the Pushpa star.
That’s not all! To celebrate the spirit of Pushpa, Dark Fantasy organized a grand ‘Fan Rally’ at ICFAI Foundation for Higher Education (IFHE) University, Hyderabad. The event witnessed an enthusiastic turnout of over 1000 attendees, including devoted fans who travelled from as far as Delhi and Uttar Pradesh to be part of this unique celebration. The fan rally not only showcased the immense popularity of the movie franchise but also highlighted Dark Fantasy’s deep connection with its audience, as both entities demonstrated their widespread appeal and ability to bring people together in celebration of cinematic excellence.
Commenting on the campaign, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, ITC Ltd. said, “Our collaboration with Pushpa 2 aims to celebrate the intense passion and deep connection that both Pushpa fans and Dark Fantasy enthusiasts feel toward their common favorites. We are thrilled to bring this unique opportunity to our consumers to connect with iconic star Allu Arjun and feel part of the Pushpa universe.”
Mr Cherry, CEO of Mythri Movie Makers added, “Dark Fantasy is a brand synonymous with all and we are very excited to collaborate with the brand. Together, we have created something truly special for Pushpa fans and we can’t wait for them to experience it. This partnership reflects our shared commitment to creativity and connecting with audiences in meaningful ways.”
For many, Pushpa isn’t just a film; it’s a phenomenon that resonates with millions transcending borders. This partnership between Sunfeast Dark Fantasy and Pushpa 2 is dedicated to celebrating the star power, the fandom, by bringing people closer to the characters and experiences they admire.
The limited-edition Pushpa 2 packs will be available in general trade stores, modern trade stores and Ecommerce platforms across South India.
