An immersive celebration of hope, memories and care, bringing together extraordinary Puja experiences, inspiring real-life stories and a heartfelt tribute to Bengal Police.
Kolkata, 13th October: This Durga Puja, Shyam Metalics is set to bring Kolkata alive with ‘Shakti Ek, Roop Anek’—a distinctive celebration of creativity, culture and compassion that explores the many expressions of Shakti in everyday life Rooted in the brand’s core values of Shakti, Suraksha and Samvedana, the campaign brings together immersive installations, inspiring stories of hope and meaningful community initiatives to create memorable festive experiences across the city.
Moving beyond the grandeur of traditional Puja celebrations, ‘Shakti Ek, Roop Anek’ celebrates Shakti through three powerful expressions: Ummeed (Hope), Yaadein (Memories) and Sukoon (Comfort and Care). From turning heartfelt wishes into possibilities and celebrating the art and culture of Bengal to recognising the tireless efforts of Bengal Police, the initiative reflects a simple yet powerful belief: Shakti is not merely a symbol of strength, but a force that nurtures dreams, creates lasting memories and brings comfort when it is needed most.
At the heart of the campaign is the Wall of Shakti, a distinctive installation crafted using SEL Tiger TMT Bars and featuring a prominent structure of Maa Durga. Visitors can place their wishes on the wall, with Shyam Metalics undertaking to fulfil selected wishes and bring its promise of “Sapne Pure Honge” to life. The initiative celebrates the transformative power of hope and demonstrates how meaningful support can help turn aspirations into reality.
Adding to the festive experience, the Shakti Tunnel will offer visitors an immersive celebration of Bengal’s art, culture and the spirit of Durga Puja through striking visuals and interactive selfie experiences. The installation aims to create a memorable space where visitors can engage with the many cultural expressions of Shakti while capturing moments of their festive celebrations.
Extending the spirit of care and gratitude, the campaign will also introduce Shakti Booths—resting kiosks for Bengal Police personnel who work tirelessly throughout the festive season to ensure public safety and maintain order across the city. These spaces will offer police personnel a moment of respite amid their demanding duties. Visitors will also be encouraged to leave messages of appreciation for the personnel, which will be handed over to police officials after Durga Puja as a gesture of collective gratitude.
The three principal campaign experiences will be featured at prominent Durga Puja destinations across Kolkata, including Mudiali Club, New Town Sarbojanin Durgotsab Samiti and Tala Barowari Durgotsab Samiti. In addition, Shyam Metalics will establish Shakti Booths across 30 Durga Puja pandals in Bengal, extending its gesture of care and appreciation to the personnel working on the ground throughout the festive period.
Commenting on the campaign, Mr. Sumit Chakraborty, Director – Corporate Affairs, External Relations & CSR, Shyam Metalics, said, “At Shyam Metalics, we believe that our responsibility towards society goes beyond business and extends to creating meaningful, positive change in the communities we serve. ‘Shakti Ek, Roop Anek’ is an expression of this commitment, bringing together hope, cultural celebration and care for those who work tirelessly for the safety of our city. Through the Wall of Shakti, we aim to support aspirations and turn selected wishes into reality, while the Shakti Booths are a gesture of gratitude towards Bengal Police for their dedication throughout Durga Puja. We hope these initiatives make the festive season more inclusive and meaningful, reflecting the true spirit of compassion, collective strength and community.”
Mr. Nirmal Uday, COO, Shyam Metalics, added, “Durga Puja is a celebration of Shakti in its many beautiful and powerful forms. At Shyam Metalics, we wanted to take this thought beyond symbolism and create experiences that people can truly connect with—through hope, through memories and through care. ‘Shakti Ek, Roop Anek’ reflects our belief that strength finds its greatest meaning when it makes a difference in people’s lives. The Wall of Shakti, in particular, brings this belief to life, as the wishes and stories of its participants remind us how the right support can help turn a dream into reality. Through our festive installations, our tribute to Bengal Police and our celebration of Bengal’s rich cultural spirit, we hope to contribute to a Durga Puja that is more meaningful, inclusive and memorable for the city we are proud to call home.”
Through ‘Shakti Ek, Roop Anek’, Shyam Metalics seeks to celebrate Durga Puja beyond the festivities, bringing together the spirit of hope, the joy of shared memories and the importance of care for the community. By creating experiences that connect with people and recognising those who work tirelessly to keep the city safe, the initiative honours the enduring spirit of Shakti that makes Bengal’s greatest festival truly special.
शक्ति ही सामर्थ्य देती है
शक्ति ही स्वप्न साकारती है
शक्ति ही संवेदना है
शक्ति ही हमारी प्रेरणा है
