Kolkata, 28 August 2025: TukTuki, one of India’s first homegrown vertical format-only micro-drama mobile entertainment apps, officially launched today, unveiling bite-sized, family-friendly drama series designed for audiences across the country.
“TukTuki is more than just an app; it’s a celebration of India’s cultural diversity and storytelling spirit. Our goal is to bring authentic, relatable, and wholesome entertainment to viewers in every corner of the nation,” said Anshita Kulshrestha , Founder of TukTuki Entertainment.
The Rise of Micro-Dramas in India
Short-form video films is witnessing explosive growth in India, fueled by mobile-first viewing habits and a rising demand for quick, relatable storytelling. With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression.
TukTuki taps into this trend with its unique micro-drama model — delivering one-hour film told through tightly packed 1–3 minute episodes in vertical-only format, designed for on-the-go viewing and rapid engagement. By blending the charm of traditional storytelling with the convenience of mobile consumption, TukTuki makes entertainment both accessible and addictive.
With a hyperlocal approach, strong focus on accessibility, and performances by talented actors, the platform promises high-quality storytelling that celebrates India’s diversity while redefining how audiences experience drama on mobile.
Entertainment for Every Indian
At launch, TukTuki will offer original short-format drama content in Hindi, with plans to expand into Bengali, Marathi and Gujarati and other languages soon. The films will reflect regional cultures and everyday life, maintaining a clean, family-friendly ethos. Upcoming updates will bring new categories and genres including sports and mythology. In a move to make entertainment more accessible, TukTuki allows viewers to watch content without mandatory logins, breaking barriers for first-time app users in smaller cities and towns.
