India, January 10, 2026: Diamond jewellery buying in India is witnessing a clear shift in mindset. Traditionally associated with weddings and large family occasions, natural diamond jewellery is now increasingly being purchased for a wider range of moments, including milestone gifting, anniversaries, career achievements, self-purchase and everyday styling.
With the season driving active consideration and comparison, this period presents a strong opportunity for customers to invest in certified natural diamonds, known for their rarity, enduring value and timeless appeal, with complete pricing clarity and service assurance. Against this backdrop, Malabar Gold & Diamonds has announced the Mine Diamond Festival, an in-store showcase of certified natural diamond jewellery from its exclusive brand, Mine Diamonds. As part of the festival, customers can avail up to 30% off on diamond value, making it an unmissable opportunity to own authentic natural diamonds with added value. The Mine Diamond Festival will run from 20th December 2025 to 26th January 2026 across India.
The Mine Diamond Festival brings together a comprehensive selection from Mine Diamonds, spanning solitaires, celebration-ready natural diamond jewellery, lightweight everyday pieces and bridal favourites. Customers can explore neckpieces, earrings, studs, rings, layered chains and coordinated sets, with designs ranging from understated, minimal styles to more statement-led silhouettes. The showcase caters to both first-time natural diamond buyers and customers looking to upgrade or expand their collections.
Reiterating the brand’s focus on assurance-led natural diamond buying, Mr. M. P. Ahammad, Chairman, Malabar Gold & Diamonds, said,
“Today’s customer wants natural diamonds that fit seamlessly into everyday life, backed by absolute clarity on certification and pricing. Mine Diamonds is built on that assurance through certified natural diamonds, transparent price break-ups and a stringent quality process. With the Mine Diamond Festival, we are extending added value of up to 30% off on diamond value, while continuing to uphold the trust customers associate with Malabar.”
Through the Mine Diamond Festival, Malabar Gold & Diamonds continues to reinforce customer confidence through its Malabar Promises. Every natural diamond jewellery piece is crafted using responsibly sourced, certified natural diamonds and undergoes a meticulous 28-step quality check. Each product is accompanied by an IGI or GIA certificate, assuring quality and craftsmanship.
Customers also benefit from value-added services, including lifetime maintenance, one-year free insurance and a buyback guarantee. Product pricing is transparently displayed with a clear break-up, including total weight, stone weight and making charges, enabling informed purchase decisions at every stage.
Malabar Gold & Diamonds follows ethical sourcing and compliance-led procurement practices. The gold is sourced exclusively through authorised channels, with a stated stance against gold smuggling, child labour and tax evasion, alongside adherence to applicable import, taxation and fair wage standards.
