Kolkata, 12th Feb 2026: Kerala Tourism is initiating ‘Travel Now, Post Later’, a global movement that promotes mindful travel and urges travellers everywhere to experience the moment first with their own eyes and mind, before sharing it online.
The core idea is simple and universal: experience first, share later.
It serves as a reminder that the most meaningful travel stories are felt before they are told, and that presence must come before performance.
Through Travel Now, Post Later, Kerala Tourism positions itself as a thought leader initiating a wider conversation on how the world travels. The movement reframes travel as an act of presence rather than performance, encouraging awareness, reflection, and genuine connection.
Travel Now, Post Later is a social media campaign by Kerala Tourism that promotes mindful travel and presence-led experiences. The campaign runs across Kerala Tourism’s official digital platforms and is supported by a dedicated microsite, https://travelnowpostlater.com/, which brings together the campaign philosophy, curated content, and tools to encourage more conscious ways of travelling.
The Kochi–Muziris Biennale has evolved into one of India’s most compelling cultural landmarks, transforming Kochi into a vibrant global destination for art-led travel. Set within the historic quarters of Fort Kochi and its heritage precincts, the Biennale seamlessly blends contemporary art with living history, offering visitors an immersive tourism experience rooted in culture, creativity, and place.
Running until March 31, South Asia’s largest contemporary art event draws artists and travelers from across the world, activating heritage venues across the city. The Biennale stands as a powerful example of culture-driven tourism—revitalising historic spaces, energising local economies, and positioning Kochi as a city where art becomes the gateway to discovery. Through the Biennale, Kerala invites travellers to explore beyond the familiar, experiencing the destination through the transformative lens of art and culture.
“As an experiential tourism destination, Kerala has witnessed a big surge in arrivals in the post-Covid years. Apart from its core assets, new products have also received a good response from both domestic and foreign tourists. The ensuing in-bound season is expected to keep up this trend,” Tourism Minister Shri P A Mohamed Riyas said.
Seeking to whip up new resonance with tourists for the fast-approaching summer holiday season, Kerala Tourism will launch an all-India campaign and organize a string of roadshows in prominent cities of the country and also participate in leading trade fairs during January-March.
Started with a Partnership Meet in Chennai, followed by Bengaluru in January, and Hyderabad earlier this week, Kerala Tourism will hold B2B meets in Kolkata, Lucknow and Indore as well during February to introduce its new products and experiential travel to a wider audience and increase domestic tourist footfalls.
Another annual cultural event of Kerala that attracts travellers during the season is the ‘Nishagandhi Dance Festival’, which will be held in February in the capital city, as a stellar cultural event featuring classical dances like Odissi, Kathakali and Bharatnatyam.
Kerala will highlight new destinations, especially those of North Kerala like Kozhikode, Wayanad, and Bekal, improved infrastructure for lesser-known spots, and activities beyond typical backwaters/beaches, targeting urban families with themes of adventure (surfing, cycling, paragliding, mountain biking), wellness (Ayurveda), luxury, and culture (destination weddings, MICE) to attract domestic travellers for the season.
Ramping up heritage tourism, the state earlier this month rolled out 33 heritage trails stretching across the state from up north Kasaragod to Kollam in the south as part of its Muziris Heritage Project.
Besides emphasizing improved facilities in emerging areas, Kerala will be projected as a safe destination.
An upswing in international bookings are also expected in the upcoming holiday season.
Kerala’s credentials as a major tourist destination got a major boost recently with the state featuring in Rough Guides’ 26 travel destinations in the world in 2026.
The state also won the Travel + Leisure India’s Best Wellness Destination Award for 2025, in a testament to its reputation for Ayurvedic traditions and holistic healing, cementing its position as a premier wellness tourism spot globally.
Upcoming roadshows also coincide with the all-India Lenscape Kerala photo exhibition, to be opened by Kerala Tourism in New Delhi on January 20. Conceived as a travelling visual narrative of Kerala, the exhibition showcases 100 curated photographs by 10 leading Indian travel photographers. Following its launch, the exhibition will tour Vadodara (January 27–29), Ahmedabad (February 3–5), Mumbai (February 12–14), Pune (February 18–20), Bengaluru (February 27–March 1), Chennai (March 4–7), Hyderabad (March 12–14), Kolkata (March 22–24), before concluding in Surat from March 29 to 31.
Kerala is internationally acclaimed for providing a variety of experiences for travel enthusiasts like houseboats, caravan stays, plantation visits, jungle resorts, homestays, Ayurveda-based wellness solutions, adventure activities and countryside walks, including trekking to verdant hills.
Alongside the new projects, the state’s core assets like beaches, hill stations, houseboats and backwater segment will heighten the totality of the visitors’ experience.
