For Bengalis, festivals are synonymous with shopping, and Akshaya Tritiya holds a special place in that tradition. Like every year, this auspicious occasion has sparked strong enthusiasm in the gold and diamond jewelry market. Leading jewelry stores across the city are already witnessing a steady rise in customer footfall. The growing trend of buying jewelry on this day reflects a unique blend of tradition, trust, and investment.
Experts believe that purchasing gold on Akshaya Tritiya is considered highly auspicious, as the day symbolizes prosperity and enduring good fortune. At the same time, there is a noticeable shift among the younger generation towards diamond jewelry. This is especially true with the growing popularity of newer options like lab-grown diamonds.
Pratik Dugar, head of Indian Gem and Jewellery Creations (Espeira), shared his perspective:
“Lab-grown diamond jewelry has emerged as a highly attractive alternative for buyers today. It offers the same look and quality as natural diamonds but at a significantly more affordable price. As a result, not only the affluent but also middle-class consumers are now considering diamond jewelry purchases. On auspicious occasions like Akshaya Tritiya, many are showing interest in buying diamond jewelry for the first time.”
Market analysts also point out that despite current economic conditions, gold continues to be viewed as a safe investment option. At the same time, the accessibility and affordability of lab-grown diamonds are making diamond jewelry more inclusive and widely appealing.
All in all, Akshaya Tritiya is no longer just a religious occasion for Bengalis—it has evolved into a celebration of tradition, emotion, and modernity, where the brilliance of gold and diamonds is reaching a wider audience than ever before.
