New Delhi, 17 April 2025: As spring unfurls its delicate bloom, Fabindia presents ‘The Song of Spring’, a heartfelt celebration of Chikankari, one of India’s most refined embroidery traditions. Inspired by the season’s gentleness, Song of Spring reinterprets the intricate art of hand embroidery using AI, to honour both heritage and modernity.
Fabindia’s latest collection takes this centuries-old artistry and weaves it into designs that resonate with today’s aesthetic sensibilities. Flowing kurtas, ethereal dupattas, and elegantly embroidered tunics breathe new life into Chikankari, using airy cottons and fine silks that echo the softness of spring. The collection stays true to tradition while embracing contemporary palettes—earthy pastels, gentle florals, and subtle tonal contrasts that highlight the meticulous needlework.
Chikankari, gaining popularity in the early 17th century, is a craft of poetic precision. This embroidery form has evolved over centuries, yet its essence remains unchanged—whisper-light stitches that create an interplay of shadow and texture. With over 32 types of stitches, a single garment can use a combination of stitches to create masterpieces. Bakhiya lends a whisper of depth and creates the illusion of a shadow, Phanda forms intricate knots and is popular for creating floral patterns, and Jaali creates delicate lattice patterns, reminiscent of Mughal architecture. These stitches, layered with the subtlest of movements, transform fabric into a canvas of understated elegance.
“The Song of Spring is more than a campaign; it is a tribute to the hands that sustain India’s textile traditions. By honouring its floral essence and displaying its intricate threadwork, we wanted to express the finery of Chikankari beyond the garment and celebrate its inspiration. Including AI crafted floral elements in the campaign visuals that accentuate the craft has brought a fresh perspective to the craft”, says a Fabindia spokesperson.
As this collection graces stores and online platforms, it invites wearers to embrace the beauty of authentic craft as confirmed by the Craftmark Tag on each garment— where every detail tells a story, and tradition meets timeless elegance.
Now available across all Fabindia stores nationwide and online at www.fabindia.com.
About Fabindia Ltd.
Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 63-year legacy of celebrating India’s rich heritage, spanning over 340+ stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children.
Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.
