Kolkata, September 13, 2025: In a landmark move towards sustainable agriculture, Devi CropScience Pvt. Ltd., Madurai, unveiled a new range of CIB-registered, scientifically validated agro-input products at a grand event hosted at Hotel Pride Plaza, Kolkata. The launch marks a major step in promoting residue-free crop production, soil health restoration, and farmer empowerment through innovation-driven solutions.
Speaking at the event, Mr. S.P. Deshmukh, Vice President (Marketing), Devi CropScience, said:
“Our flagship product Boom Flower (Nitrobenzene 20% EW) has transformed farming outcomes for decades. Today, we are expanding our portfolio with safe, eco-friendly, and residue-free products to align with India’s organic and sustainable agriculture goals.”
Adding an international perspective, Dr. S. Lognathan, Director – International Business, noted that Devi CropScience operates in 27 countries under multiple brand identities.
“Boom Flower has made a significant global impact, improving soil health, crop vitality, and overall yield — establishing itself as a farmer-trusted solution across markets,” he said.
Emphasizing responsible product usage, Dr. Manas Ranjan Panda, DGM – East Zone, urged agri-retailers and field staff to prioritize farmer education.
“Every stakeholder must understand product features, benefits, and competitive advantages before recommending them. Unregistered or unauthorized products harm soil fertility, crop quality, and long-term productivity,” he cautioned.
Mr. Debabrata Pal, Additional Director of Agriculture (P), North 24 Parganas, lauded the initiative:
“CIB-registered products like Boom Flower, backed by scientific research, build farmer confidence. They help increase yields and enable organic, residue-free food production, safeguarding long-term soil and ecological health.”
Mr. Amit Roy, Area Manager – South Bengal, emphasized the importance of fair and transparent pricing.
“Affordable pricing strengthens farmer trust, fosters long-term relationships, and prevents market exploitation,” he added.
The event concluded with a showcase of Devi CropScience’s new product portfolio, underscoring the company’s mission to deliver technology-backed, farmer-first solutions that enhance yields, protect the environment, and drive the future of sustainable agriculture.
Event Highlights:
• Launch of CIB-registered, residue-free agro-input products
• Participation of senior leadership, government representatives, and agri-experts
• Focus on sustainable farming, soil health, and farmer empowerment
• Reinforcement of Devi CropScience’s presence in 27 countries worldwide
About Devi CropScience Pvt. Ltd. Established in 1985, Devi CropScience Pvt. Ltd. is a leading agro-inputs company headquartered in Madurai, Tamil Nadu. With a presence in over 27 countries, the company is committed to innovation, sustainability, and farmer-first solutions. Its flagship product, Boom Flower, is trusted globally for enhancing yields and promoting healthy, residue-free cultivation.
