Kolkata 18 June 2025: Dabur India Ltd., one of the most trusted names in health and wellness, has announced the launch of Siens by Dabur — a premium direct-to-consumer supplement brand that marks the company’s strategic entry into the digitally native wellness space. Pronounced “Science,” Siens is built on the foundation of formulations made with clinically studied ingredients expertly sourced, along with over 141 years of consumer trust from the House of Dabur. The Siens by Dabur range is available on all leading e-commerce platforms, including DaburShop.
Designed for today’s conscious consumer — one who values transparency and science-backed care — Siens offers solutions across three key wellness categories: Beauty and Skin Health, Daily Wellness, and Gut Health. The brand’s standout products include Marine Collagen and 3-in-1 Hair, Skin & Nails Gummies. Siens also offers multivitamins for men and women, Omega-3 softgels, and a daily pre & probiotic.
With Siens, we’re not just entering the nutraceutical category; we’re establishing a powerful digital-first presence that speaks directly to the modern, health-conscious consumer. Leveraging Dabur’s 141 years of trust, Siens offers science-backed, transparent wellness solutions, meeting the growing demand for efficacy and clean formulations.” Smerth Khanna, Business Head – Organised Trade & South, Dabur India Ltd. said
All Siens products are manufactured using high-quality ingredients sourced from globally reputed suppliers and produced in facilities certified for GMP, ISO, and HACCP standards. Each product is rooted in scientific research and developed with ingredients that deliver real functional benefits. Siens has gained strong digital momentum, earning the trust of a growing community of health-conscious consumers who value efficacy, clean formulations, and honest communication.
Commenting on the launch, Dabur India Limited Head – Customer Marketing Mr. Pratyush Gupta said: “Siens is a future-ready wellness brand born out of Dabur’s legacy of trust and our deep understanding of evolving consumer expectations. Wellness today is no longer about vague promises — it’s about precision, evidence, and experience. That’s what Siens delivers.”
As Dabur’s first digital-first wellness brand, Siens marks a transformative step in how the company engages with new-age consumers across markets — bringing together the science of health with the simplicity of daily care.
