In a landmark move for the oral care category, Colgate-Palmolive (India) Limited onboarded the cricket icon Rahul Dravid as the new brand ambassador for Colgate Total. The partnership marks a shift in the oral care narrative—moving from hygiene to performance ritual – positioning peak oral health for peak performance on the field.
Rahul Dravid, Brand Ambassador for Colgate Total said, “When it comes to sports performance, every detail counts. Oral health is one such detail – so much so that teams across the world & coaches like Hansi Flick now mandate dental exams for their team. That’s where Colgate Total comes in for me, it prevents 8 dental problems, giving you that proactive edge”
Gunjit Jain, EVP, Marketing, Colgate-Palmolive (India) Limited, added “At Colgate, we are constantly looking for the ‘marginal gains’ that define peak performance. While athletes have long optimized sleep and nutrition, Oral Health remains the ‘hidden edge’ in sports. The link is rooted in science: germs in the mouth can enter the body, impeding muscle recovery and stamina. By partnering with Rahul Dravid – the ultimate personification of discipline – we are making this hidden edge mainstream. This isn’t just a campaign, it’s a shift in the performance paradigm, powered by Colgate Total superior technology with that fights germ build-up 3x better, preventing 8 dental problems.”
