Bidhannagar, West Bengal, 2nd July, 2025: Mia by Tanishq, one of India’s leading fine jewellery brands, has launched a brand new store in Bidhannagar, West Bengal. The new store is located at Ground Floor, South City Pinnacle, Plot No XI-1, Block EP & GP, Salt Lake City, Sector 5, Bidhannagar, West Bengal, 700091. As a key urban hub within Kolkata, Bidhannagar blends modern infrastructure with the city’s rich cultural ethos, making it a strategic location for Mia’s expanding retail presence. With the newly launched store, Mia now boasts 17 stores across the state, further solidifying its presence in the region. This expansion reflects the brand’s commitment to being a go-to destination for stylish, contemporary jewellery.
The store was inaugurated by Mr Vikram Reddy – Regional Finance Head – East and Mr Philip Andre Vianna – Business Manager, Mia.
To celebrate its launch in Bidhannagar, Mia is introducing exciting offers, running from 1st to 3rd July. During this period, customers can enjoy up to 20% off* of select Mia Jewellery, making it the perfect opportunity to add vibrant and stylish pieces to their collection. Spanning 620 sq ft, the store features a curated selection of Mia’s signature collections, known for its minimal, modern, and versatile designs. Customers can explore a wide range of elegant pieces, including rings, earrings, bracelets, pendants, neckwear, and Mangalsutras, crafted in gold, diamonds, silver, and vibrant gemstones. Each piece is designed to complement contemporary styles while making a statement of individuality. Customers can also invest in their shine through the Golden Harvest Scheme with instalments starting at just Rs.2000/- and avail exclusive discounts of up to 75% of their monthly investment value on stunning jewellery purchases at any Mia store across the country.
Mia’s latest collections will be available at the store, including the Fiora collection, inspired by delicate floral motifs and featuring intricate designs that reflect the freshness of spring and the essence of personal growth, with gold filigree petals, dainty layered patterns, and hand-carved stones. The Cupid Edit 3.0 collection offers contemporary, chic jewellery perfect for expressing love through thoughtful gifting. The Mia Disco collection brings back the bold glamour of the ’70s, while the Lovestruck collection showcases heart-shaped solitaires crafted in 14kt gold. Additionally, the store will offer the Evil Eye collection and more, giving customers a wide range of meaningful and stylish options to choose from.
Speaking on the launch, Mr Sanjay Bhattacharjee, Head of Retail, Mia by Tanishq, said, “We are delighted to bring Mia to Bidhannagar, West Bengal, with the opening of our new store in the city. This launch reaffirms our commitment to making fine jewellery more accessible and personal, celebrating each individual’s unique style. Mia’s collections are thoughtfully designed to be both stylish and versatile, perfectly suited to the modern woman’s evolving tastes. We warmly invite everyone in Bidhannagar to visit our store and experience jewellery that is bold, minimal, and distinctly original.”
