India, 2nd July 2025: Berger Paints India Ltd., a leading paint brand, has launched a gleaming new campaign for its Brand Silk with the inimitable Kareena Kapoor Khan, in a film that’s as glossy and sassy as Bebo herself. Centred on the tagline “Nothing Shines Like Silk,” the campaign takes a refreshing and humorous spin on luxury by literally making the paint’s shine the hero. The film shows Kareena walking through her home in her signature diva mode wearing sunglasses indoors, not for the sun, but for her blindingly beautiful, glossy walls.
With a tone that’s cheeky yet undeniably chic, the film positions Berger Silk Glamor as the choice for bold, expressive homeowners who want their walls to shine just as bright as their personalities. Adding to the ambiance, the upbeat track “Kala Chashma” perfectly sets the tone, infusing the campaign with a sense of style and celebration.
With this campaign, Berger Paints continues to strengthen its position not just as a leader in innovation, but as a brand that celebrates style, individuality, and self-expression—right down to your walls.
Speaking on this campaign, Mr. Abhijit Roy, CEO & MD of Berger Paints said, “Consumers are increasingly opting for wall finishes with a sheen—seeking both elegance and lasting durability. Berger Silk has established itself as a leader in this segment, offering unmatched sheen and long-lasting performance. Silk’s exceptional quality has made it the go-to choice for consumers who desire luxurious walls. With this campaign, we aim to reinforce a singular thought: when it comes to sheen, nothing shines like Silk.
Commenting on this campaign, Mr. Mayuresh Dubhashi, Chief Creative Officer, FCB Neo said, “The idea was to bring glamour to life in a way only Kareena could. The sunglasses became a fun, stylish metaphor for the high-gloss, smooth finish of Berger Silk —walls so shiny, you can’t look away. We wanted the film to feel aspirational but with a wink. It’s modern, fashion-forward, and a little tongue-in-cheek—just like the product, and just like Kareena herself”
About Berger Paints:
Berger Paints is among India’s leading paint and coatings company and ranked among the top 15 coatings companies globally operating across India, Bangladesh, Nepal and Europe either directly or through its subsidiary companies. Berger is well recognized in India for its innovations in products and services which has helped reshape the industry over the course of the past few decades. These include the popularization of the tinting systems which redefined the Indian Paint market, launch of products like Easy Clean and WeatherCoat Anti-Dustt, the introduction of the iTrain centers for training on paints, coatings and painting processes and Berger’s innovations extends even to scaling up the concept of semi-automated painting tools under the Express Painting range which saw a significant change in the way painting contractors operated in the Indian market.
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