Kolkata, October 5, 2026: vivo marked the festive season in West Bengal with a special Pujo celebration at Roots, Kolkata, unveiling its latest smartphones – the vivo V80 and vivo X Fold6 – alongside its new Pujo Consumer Offer and a specially created Pujo DVC produced by SVF Brands.
Bringing together technology, entertainment and Bengal’s cultural spirit, the evening was attended by leading celebrities, media, brand partners, and 80 digital influencers.
A Pujo Story Led by Some of Bengal’s Most Loved Faces At the heart of the evening was the unveiling of vivo’s new Pujo DVC, produced by SVF Brands and created especially for audiences in Bengal.
The film brings together an accomplished ensemble of Bengali actors – Kaushik Sen, Anjana Basu, Surangana Bandyopadhyay and Anusuya Mazumdar – in a festive narrative rooted in the emotions, relationships and warmth associated with Durga Pujo.
Adding another distinctive layer to the campaign, the song featured in the film has been sung by acclaimed singer Antara Nandy. Kaushik Sen and Surangana Bandyopadhyay, who feature in the DVC, joined the event as Guests of Honour and unveiled the film before the media, influencers and guests present at the venue.
Through the film, vivo brings together the emotion of Pujo, Bengali culture and festive storytelling, strengthening the brand’s connection with consumers during one of Bengal’s most celebrated occasions.
vivo V80 and X Fold6 Take Centre Stage The evening also marked the launch of the vivo V80, with its focus on photography, design and content creation.
Equipped with advanced camera capabilities and ZEISS imaging technology, the smartphone is designed to help users capture festive moments, celebrations and people in greater detail.
vivo also showcased the X Fold6, its premium foldable smartphone, combining a sophisticated foldable form factor with flagship technology and an elevated smartphone experience. Together, the two devices reinforce vivo’s presence across its premium V Series and flagship foldable portfolio.
A Special Pujo Consumer Offer
Adding to its festive proposition, vivo also unveiled its new Pujo Consumer Offer, including the much-talked-about ₹101 scheme.
Under the campaign, consumers have the opportunity to purchase a vivo smartphone with an entry amount starting at just ₹101, along with additional promotional benefits as part of vivo’s festive offering.
The proposition has been designed to make the Pujo shopping season even more exciting for consumers across West Bengal.
Celebrities, Creators and Culture Come Together The event brought together a strong mix of entertainment and digital personalities, including Rohan Bhattacharya, Darshana Banik, Rooqma Ray and Tiyasha Lepcha, along with 80 influencers from across Bengal.
Guests experienced the vivo V80 and X Fold6 first-hand, exploring the devices’ design, photography and content-creation capabilities while creating social-first content from the evening.
The DVC will also be amplified across YouTube and vivo’s social media platforms, taking the campaign to a wider digital audience across Bengal.
With the vivo V80, X Fold6, the ₹101 Pujo Consumer Offer and its new Pujo DVC, vivo has brought together technology, photography, entertainment and storytelling in one integrated festive campaign for West Bengal.
The evening concluded with dinner, drinks and networking, bringing celebrities, influencers, media, partners and the vivo team together to celebrate the beginning of vivo’s Pujo campaign in Bengal.
