– Marking Poila Boishakh with a strong milestone, Amaron’s first-of-its-kind initiative in the battery industry continues to deepen engagement with India’s mechanic community, with plans to scale to 25,000 mechanics
– The Kolkata edition saw participation from over 1000 mechanics, reflecting the brand’s growing grassroots engagement
Kolkata, April 16, 2026: Marking the spirit of new beginnings this Bengali New Year, Amaron®, the automotive battery brand from Amara Raja Energy & Mobility, celebrates a significant milestone with its ‘Boss Mechanic’ program, having engaged over 5,000 mechanics across India. Reflecting the brand’s continued commitment to strengthening India’s automotive service ecosystem, the initiative is now set to scale further, with plans to reach 25,000 mechanics across the country in the coming seasons.
As part of Amaron’s larger mechanic engagement platform, the Kolkata edition of ‘Boss Mechanic’ brought together over 1000 mechanics from the region through a four-week, on-ground initiative designed around real-world workshop tasks. The programme gave participants an opportunity to demonstrate technical skill, speed, consistency, and problem-solving ability, while earning recognition within the ecosystem. The campaign culminated in a grand finale at Gokul Banquet in Kolkata, where all the finalist participants competed in the Battery Boost & Endurance Challenge, a multi-stage test of technical accuracy, speed, and stamina.
At the finale, SK Izadul Ali was awarded ‘Amaron Boss Mechanic, Kolkata’, emerging as the city’s top mechanic. The winner took home a brand-new motorcycle, while all finalists were presented with certificates and Amaron-branded mementos in recognition of their performance.
Speaking on the initiative, Chandrasekar Radhakrishnan, Chief Business Officer – Automotive and Home Energy Business (India & SAARC), Amara Raja Energy & Mobility, said: “Amaron has built its brand not just through products, but through strong relationships at twhe grassroots level, especially with the mechanic community. Every day, vehicles across India run reliably because of countless acts of quiet dedication by mechanics and we believe great work happens in the quiet. Through Amaron Boss Mechanic, we celebrate the skill and trust that power the automotive ecosystem. The overwhelming response from Kolkata inspires us to take this initiative to more cities.”
Sharing his experience SK Izadul Ali, winner of Amaron Boss Mechanic, Kolkata said: “I would like to thank Amaron for creating a platform that recognises the work mechanics do every day. We usually work behind the scenes, and opportunities like this give us a chance to showcase our skills. Competing with so many talented mechanics from across Kolkata and winning this title is a very proud moment for me.”
With this initiative, Amaron reinforced its strong connection with India’s mechanic ecosystem, recognising them not just as service providers, but as trusted experts and key contributors to everyday mobility. With plans to expand the initiative to reach 25,000 mechanics across India, the programme is set to become one of the largest mechanic engagement platforms in the country, further strengthening Amaron’s grassroots connect across markets. The initiative stands as a celebration of those whose work, much like the brand’s promise, is built to last long, really long.
